An intro to SEO and SEM. What is SEM and how to use it
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are not dark arts.
They are a series of rules and strategies to help your website be seen, and be used by the people you want.
This short video series introduces the basics of SEO and SEM, giving you simple techniques and ideas to put into practice to help your website work for you.
This is the third and last part of this micro-series developed by Kelly Odor, marketing Director at Bookster.